The beauty of a squeeze page is that once you have a visitor's email address, you have the opportunity to present them with multiple sales messages over time, develop a relationship, and even cross-sell other related products and services. Continue reading →
Dorothy and her posse have embarked on a search of the big old world wide web and have encountered many things on their journey…scary things, shiny things…even some very shady things! :-) They've wandered a bit and landed on your website. Now what? Continue reading →
I can't help but cringe at the crap out there in the internet marketing universe. Seriously…crap! No one believes you're an authority if you present your business like it's a hobby of yours! Continue reading →
Good copywriting simply educates the reader in a way that the brain finds appealing. A big part of brain-friendly language is in its compelling structure, helping people to see things your way...being persuasive. Continue reading →
Your blog is your buddy...your business buddy, that is! At least, that’s the way you should start thinking about it. Because your business is online, your blog is more than just a virtual representation of your business. It’s literally your business partner! Continue reading →
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