It's the wild wild west out there and not everyone is following the rules of good taste. Some of your competition is out there saying and doing outlandish things to get the attention of your readers and sadly, sometimes it works! Whether it's blog subscribers or social media groupies, you've got to find a way to be captivating and engaging. Continue reading →
Are you barraging your site visitors with tons of sexy product features? Are you unabashedly spewing all your superlatives at their feet? If you're marketing message seems more like dumping the entire contents of your brain at the feet of your prospects, it's time to clean up the mess! Continue reading →
It's the next best thing to having a web designer sitting next to you at your computer! This brand new program will take you by the hand and show you step-by-step how to create your very own Wordpress site for your business! With over 133 video tutorials, you can't fail! Continue reading →
There are many times in life when it's inappropriate to "toot your own horn", but as a home business owner, it's imperative! You see, there are lots of horn blowers out there, and it's difficult to tell them apart. You're going to have to be different. It's not a matter of "He who toots the loudest.." or "He who toots longest..." (thank goodness). It's about who toots the most frequently and with the most unique, the most resonant, the most memorable sound. Continue reading →
Obviously, understanding and serving your target market is crucial. If you don’t have the thing people want, the product they need, or the solution to their problem, you’ve got... well… nothing! You can’t merely decide on a whim what your business should be. It’s deeper than that and you need to have a tight grip on the core reason you’re even in business to begin with. Your WHY. Continue reading →
Wouldn’t you love to have a magic mirror that tells you exactly who the ideal person is for your business opportunity, product or service? DUH! What if you already knew their exact problem and already have the solution they need? Wouldn’t that make your life easy? Well the good news is, you don’t need to have a magic mirror if you use the right tools to identify your target market so you'll already know exactly what they want and need! Continue reading →
In my last post, “Part 1: How to Choose a Profitable Niche for Your Online Business” I had you brainstorm ideas for potential niche markets to target. Hopefully you came up with plenty of topics and then narrowed your list down to the 10 you’re most interested in researching. A word of caution: the first time I did that exercise, it was too close to my bedtime and I couldn’t shut my brain off! Continue reading →
Now it’s time to learn the buzz surrounding those markets and get a feel for what their real concerns are. You’ll do this by gathering information and learning buying trends from social media sites, forums, message boards, discussion groups, retail powerhouses and the list goes on. This will take some sleuthing on your part, but will be well worth the time and effort. Continue reading →
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