To see results in your business, you need to master the art of persuasion through copywriting. Stick around and let's investigate!
Are your sales and sign-ups limp? No one seem to be taking you up on your offer?
Your skills of persuasion may need some spiffing up…or maybe even a complete overhaul! Not to worry. There' s a simple solution…a tried and true formula, and you need to practice what THEY preach.
When it comes to copywriting it's as much a science as it is an art, in the sense that it can be broken into a predictable formula called the 4 P's of Persuasion
Persuasion is about creating an understanding. Understanding leads to acceptance when the product is relevant and high-quality, and when the idea is sound and well-targeted.
Just don’t assume people understand on their own. It’s a noisy world out there, so you’ve got to educate your readers.
Good copy simply educates the reader in a way that the brain finds appealing. And a big part of brain-friendly language is in its compelling structure, helping people to see things your way...being persuasive.
Here's a great article that illustrates what I'm talking about quite nicely. The "4 Ps" concept is so well proven and effective it is considered THE standard by any respectable copywriter worth her weight in words!
Apply this to all of your marketing content, even videos!
Enjoy!
Click here to read "The 4 P's of Persuasive Writing" now
Eryn McCormick is an online marketing entrepreneur, coach and award-winning blogger. She's a woman on a mission to "inform, inspire and ignite" people to take action to recapture their own earning power by leveraging their skills, talents and abilities to start an online business from their home computer or on the go with a mobile device.
Go on...share it, I dare ya!
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