It is if you think it is, and it's not if you don't.
Ever wonder why some people poo poo network marketing so much? Of all the forms of selling out there, retail, online marketing, tele-marketing, mass mailing campaigns...you could find plenty to poo poo about each of them (and for some you'd be justified!) Yet there's a long-standing myth being perpetuated that networking marketing is a "scam". I say to this line of generalized thinking…B.S.!
Come on People! Consider the Source!
Why does our society focus on the few barking sour-pusses of the world who would fail in ANY business or marketing endeavor simply because they lack the personal skills to be a success? Instead of taking responsibility for their own failures, or fears of success, they prefer to bark about others in an effort to deflect attention away from their own inadequacies.
And yet...people are quick to listen and pay heed to this person? When did we stop thinking for ourselves? What happened to our own critical thinking and reasoning skills? Due diligence is a must, but for crap sake, be smart about it! ALWAYS consider the source of the information!
Being skeptical isn't totally a bad thing…but it can prevent you from going outside your comfort zone and finding great opportunities that await. And there's a big difference between being a healthy skeptic and being cynical.
The network marketing business model is the simplest of them all. It's talking and sharing and helping by word of mouth. People already do this every day, they just don't think of it that way. When you tell a friend about something really exciting or cool that you saw or experienced, you don't think of yourself as "selling" to them.
When your friend tells you where you can get a smokin' deal on a tech gadget or pair of shoes, you appreciate them for telling you! They just helped you and saved you money or time. This is the basic concept behind the network marketing business model that people get so "up in arms about" and blindly call it a scam or the oft parroted phrase "It's a pyramid scheme."
I say B.S.! (That's right B.S.!)
For those of you who haven't escaped the confines of your turtle shell for the last 50 years, take notice…network marketing has evolved! It's the business of referral marketing, or what's similarly known as word-of-mouth advertising.
If you come across a pushy, in-your-face, obnoxious network marketer, HE (or she) is the scam, not the business they're representing. That person is just ill-informed, ignorant (or both) about the right way to be a network marketer.
(And frankly, anyone who follows this blog has no excuse for being a pathetic network marketer!)
Let's take it a step further and look at the network marketing business model compared to the traditional retail business model, and then you decide for yourself if it's a bunch of B.S. -
With the retail model, you have big companies that make products who then pay big distribution companies to get their products into big stores. They then pay lots of money to air t.v. and radio ads directed at you for the purpose of persuading you to purchase their products. It's big business helping big business. No little guys allowed (that's you and me!) The rich get richer with a private system.
With network marketing, you're creating your own channel of distribution and taking the money away from the big companies. The network marketing company simply pays everyday people like you and me for simply marketing products and services ourselves. Hardly a scam.
Network marketing is just a grass roots level of marketing. There's no need to be weird and pushy with your friends and acquaintances. Just be helpful, smile and understand that some will, some won't, so what?! It's a big ol' world out there…so keep on helping people and just watch what happens!
If you're interested in learning about my network marketing opportunity, I'd be happy to send you some information and answer any questions you have. Simply use the "Contact Me" tab in the menu bar at the top of this page.
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Great article Eryn! Thanks for providing a no-nonsense perspective of the industry. Network marketing is a great business model, but unfortunately, I see so many people who refuse to have an open mind due to bad experiences with people who were poorly trained or not trained at all. In fact, I used to be one of them. Luckily, we have some strong leaders like you who are teaching others the RIGHT way to build their business. And for that, I thank you!

Kristy Burge recently posted..Warning: Your Dreams May Come True
Love this Eryn,
MLM does get such a bad press and yet so does all other kinds of business!
We need more professionals like you in our industry to really get this message across!
Thanks for a great article!
~Robin~
Robin J Emdon recently posted..Illegal Pyramid/Ponzi Schemes Vs The Real Deal – Can YOU Tell The Difference?
Thanks Robin, all it takes is a little common sense and a willingness to do your own research and most people would see what we see!
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This was great! It needed to be said that its the pushy people who give this industry a blemish. Its not the industry that’s a scam- not at all. If you do your homework you would know that MLM is the way of the future…
Thanks for the great post!
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