If there’s one thing I’ve learned over the past few years in the online marketing space, it’s the importance of leveraging the expertise of a mentor. My mother used to say to me and my 5 siblings: "I'm not an octopus!" (Usually uttered out of frustration.) But it was an effective way to get us to understand that she could only do so much. She couldn't do everything, like we always assumed she could. Words to live by!
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