Dorothy, the Scarecrow, the Tin man and the Cowardly Lion have a problem. They're lost. They've heard about a powerful wizard who may be able to help, if they can find him...
But they don't know where to start looking or who to trust. They're desperate to find someone to show them the way to this Wizard of Oz. This story is a lesson in how to market your business online.
Lions & Tigers & Bears, Oh My!
Dorothy and her posse have embarked on a search of the big old world wide web and have encountered many things on their journey…scary things, shiny things…even some very shady things! 
They've wandered a bit and landed on your website (blog).
Now what?
It's your job to be their trusted guide, leading them down the tantalizingly techni-colored yellow brick road, pointing out all the potential pitfalls and empty promises they should avoid.
They quickly learn to trust you because, well...you have their backs! You're right there helping them avoid a perilous detour that would certainly result in more pain and confusion…things they definitely don't want! You caution them that witches and flying monkeys lay in wait! (They shudder in fear!)
You keep urging them to follow you and trust that you can get them to Oz. After all, you've 'traveled the road before them' and are 'wise to the distractions and dead ends along the way.'
You know how scary it is, and you certainly don't want them to have to experience that either. You promise to show them the way. (They feel relieved!)
Be The Happy Ending!
Of course, you already know what lies ahead at the end of their yellow brick road because you put it there!
It's your offer…the perfect solution to their problem! (Aren't you clever!) You're leading them to the land of Oz on the road YOU paved for them with your carefully crafted message that speaks to their needs.
You've positioned yourself so that they now see you as the authority, the Obi-Wan, the true expert; not the "Great and Powerful Wizard" who doesn't want you to see what's really behind the curtain!
Nope! You're different!
Dorothy and her posse can see that now, and they've already got their credit card in hand, eager to do business with you! That's the fairytale ending every online business entrepreneur wants to experience, but it's really not a fairytale if you play your cards right. It can be reality!
It takes practice and effort to learn and refine your marketing skills to get consistently good results, but if you'd like a yellow brick shortcut - you're in luck! I know exactly how to help you find it right here.
Eryn McCormick is an online marketing entrepreneur, coach and award-winning blogger. She's a woman on a mission to "inform, inspire and ignite" people to take action to recapture their own earning power by leveraging their skills, talents and abilities to start an online business from their home computer or on the go with a mobile device.
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8 Responses to What The Wizard of Oz Can Teach You About Marketing
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Some days I wish I could just tap my red shoes together and make things happen but I guess I just have to do it the old fashioned way with good old hard work. Thanks for giving me a smile Eryn.
You have a unique way of making the mundane fun!
Lorraine McNulty recently posted..What’s in it for ME?
Ive had many of those 3-click days…”there’s no substitute for hard work, there’s no substitute for hard work!”
Great article, Eryn. I like the Wizard of Oz attention-getter! After all, who wants witches and flying monkeys?
Steer clear of flying monkeys and witches, for sure!wrong path!
Great analogy, Eryn. Once again you share good info in a fun way!!
Agnes Knowles recently posted..How Will You Ever Afford An On-line Business?
F.U.N.! When you’re the boss, you get to make the rules, and fun is rule #1!
I’ve said it before, I’ll say it again: Stories sell!
This was a good one Eryn!
Stella Scott recently posted..Why You Should Tell A Story On Your Blog
Well it certainly makes it more fun, and business should be fun!