Dorothy, the Scarecrow, the Tin man and the Cowardly Lion have a problem. They're lost. They've heard about a powerful wizard who may be able to help, if they can find him...
But they don't know where to start looking or who to trust. They're desperate to find someone to show them the way to this Wizard of Oz. This story is a lesson in how to market your business online.
Lions & Tigers & Bears, Oh My!
Dorothy and her posse have embarked on a search of the big old world wide web and have encountered many things on their journey…scary things, shiny things…even some very shady things! 
They've wandered a bit and landed on your website (blog).
Now what?
It's your job to be their trusted guide, leading them down the tantalizingly techni-colored yellow brick road, pointing out all the potential pitfalls and empty promises they should avoid.
They quickly learn to trust you because, well...you have their backs! You're right there helping them avoid a perilous detour that would certainly result in more pain and confusion…things they definitely don't want! You caution them that witches and flying monkeys lay in wait! (They shudder in fear!)
You keep urging them to follow you and trust that you can get them to Oz. After all, you've 'traveled the road before them' and are 'wise to the distractions and dead ends along the way.'
You know how scary it is, and you certainly don't want them to have to experience that either. You promise to show them the way. (They feel relieved!)
Be The Happy Ending!
Of course, you already know what lies ahead at the end of their yellow brick road because you put it there!
It's your offer…the perfect solution to their problem! (Aren't you clever!) You're leading them to the land of Oz on the road YOU paved for them with your carefully crafted message that speaks to their needs.
You've positioned yourself so that they now see you as the authority, the Obi-Wan, the true expert; not the "Great and Powerful Wizard" who doesn't want you to see what's really behind the curtain!
Nope! You're different!
Dorothy and her posse can see that now, and they've already got their credit card in hand, eager to do business with you! That's the fairytale ending every online business entrepreneur wants to experience, but it's really not a fairytale if you play your cards right. It can be reality!
It takes practice and effort to learn and refine your marketing skills to get consistently good results, but if you'd like a yellow brick shortcut - you're in luck! I know exactly how to help you find it right here.